Posted 11 March 2012 - 08:10 PM
You have to bear in mind that all the videos from the Tegra conference or whatever that was are unofficial. They aren't Sega-sanctioned public promotional material, they're for a private viewing audience and meant more to promote the technology than the game. Concept Art Friday is, officially, most of what we've seen of Episode 2. I gather, also, that in marketing, "momentum" is an important concept (more so than in Modern Sonic games ZING), and by providing small pieces of information or material regularly then Episode 2 remains in the general fan consciousness rather than slipping from anyone's radar; people keep on talking about it, attention keeps on being drawn to it, the chances of people deciding they like the look of it and want to buy it gradually increase. It also fails to detract from trailers or official level reveals by not actually exposing any in-game assets, merely the basis for them, so in a sense, there's less ground for criticism and more for official trailers to "debut." There's actually a lot going on in concept art releases, more than you give credit for, although I suspect that for most people, you've actually hit the nail on the head as to why they should continue with it: "People like it". It provides information about the game and what obstacles and enemies we can expect and just the general graphical aesthetic, and it also gives people something to look forward to each week. It's quite evident that people do enjoy the concept art releases and think of it as worthwhile. Conversely, arguably the very fact that people can think of the concept art as insufficient and demand Sega release material directly from in-game - screenshots, gameplay videos and so on - shows that Sega have been successful in whetting the fans' interest. Think of it as a trail of breadcrumbs leading to a gingerbread house. If you're very hungry, the breadcrumbs are a good start but not a full meal, but eventually they do lead to a much bigger effort which may or may not meet with your approval. You've met with plenty of evidence that should have given you an indication of whether you should feast to your heart's content or whether there's a wicked witch inside who you'd rather avoid.