But first, a little background for those who don't live in the United States:
Scattered around the U.S. are hundreds of franchised arcades/pizza parlors called Chuck E. Cheese. They are aimed at children and feature a rat character with the same name as a mascot. The first Chuck E. Cheese restaurant was opened by Nolan Bushnell (yes, that Nolan Bushnell) in 1977.
The mascot himself has gone through a couple redesigns and voice actor changes over the years, like a certain blue hedgehog we all know, but his appearance has stayed pretty consistent over the years, with minor tweaks in proportions and clothing. But for 2012, the chain is trying to appeal to today's kids who want a "cool" character with a redesign of their mascot. So instead of the friendly, fun-loving, New Jersey-accented rodent that we're familiar with -
We're getting a rock-star.
The "new" Chuck E. Cheese is more realistically proportioned, has a rock-star attitude, and GREEN EYES replaced the black ones. In another coincidence, there's also some very familiar-sounding drama regarding the voice actor.
Since 1993, the character was voiced by Duncan Brannan. But in the recent days leading up to the new ad campaign launch, Chuck E. Cheese Entertainment released a preview of "Chuck's Hot New Single", within which the rodent was voiced by Jaret Reddick, via e-mail to those who signed up for their e-mail club.
After receiving the e-mail containing the mp3, a group of fans contacted Mr. Brannan to get additional information. Only after hearing the song himself and contacting a source at CEC's corporate offices was he informed that he had been replaced with Reddick. Chuck E. Cheese Entertainment, Inc. has since denied that Duncan was fired, and stated that although freelance, he is still technically in contract with the company to provide entertainment in its restaurants.
Green-eyed mascot redesigns FTW!!!
Edited by SonikkuForever, 06 July 2012 - 08:24 PM.