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MGM considered a Sonic Movie in 1994


DaddlerTheDalek

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Long Before the Boom Blitz, Other Plans

A new audio interview published Monday by the Press the Buttons Podcast reveals the idea of a Sonic movie, now firmly entrenched in the minds of fans around the world, is not a new idea.

Console Wars author Blake Harris revealed in the Podcast that in the midst of his research for the book detailing the great battle between Sega and Nintendo for supremacy during the 1990s, he came across plans for MGM to release a Sonic film–in 1994.

I’ve continued to conduct interviews with people, just to try and get more context, and I’ve also continued to try to get my hands on as much archival material as I can. Some of it can obviously be helpful to the documentary, but I recently found — I came across a contract that Sega had with MGM in 1994 to produce a Sonic the Hedgehog movie, which I didn’t know about, and I’m sure it couldn’t weave its way into the book…

Harris adds it was intended was an animated movie.

It’s not the only Sonic or Sega related story you’ll hear in the interview that may not be in Console Wars. You can hear more with Harris at this at this link. Thanks to Matthew Green of Press the Buttons for tipping us. If you have news to share, be sure to share it with us. Click Send Tips at the top of every page, or tip us on Twitter.

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What do you think?

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Might this possibly be related to that animated SATAM film Ben Hurst was involved in? The one Penders apparently nuked all chances of happening?

 

Or maybe it's something like the Sonic OVA.

 

Anyway, sounds cool and all, but it's TSSZ. Can we trust them?

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No. The Hurst/Penders SatAM/Archie Project was planned in 2002. This was way earlier.

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I've heard SEGA was actually very interested in the film business in the 90s, and actually was trying to get the film rights to some movie that would take stereotypes of Western culture at face value. Sounds odd, but 90s SEGA was a more ambitious company, trying to open theme parks and all that jazz. SEGA wanted to be Disney without the rich history or powerful IP brand.

So I would think this was probably true, especially given Sonic was at the height of his popularity.

The fact it was animated makes me sad it didn't come to fruition.

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Anyway, sounds cool and all, but it's TSSZ. Can we trust them?

 

They cited sources, and it really doesn't sound all that far-fetched. Sonic was/is a massive icon, and a movie would have easily made money back then.

 

Also, you have to take into consideration the Super Mario movie, which, while awful, was released a year previous. It's clear SEGA wanted a piece of the feature film pie that Nintendo had already tried (twice previous, if you count The Wizard).

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Might this possibly be related to that animated SATAM film Ben Hurst was involved in? The one Penders apparently nuked all chances of happening?

 

Or maybe it's something like the Sonic OVA.

 

Anyway, sounds cool and all, but it's TSSZ. Can we trust them?

 

They posted a link to the original source: http://www.pressthebuttons.com/2014/06/power-button-episode-134-behind-the-lines-of-console-wars-with-blake-j-harris.html

 

Anyway, a film released in 1994 would had been at the height of Sonic's popularity (especially with Sonic 3 and Sonic and Knuckles both released during that year), so it probably would had been the best time to release it if it actually got into development. The idea of having it a fully animated feature seems like the ideal way to go for a series like Sonic (helps that he already has two animated series going on at the time to sell the idea of having it an animated film), and compared with other live-action videogame adaptations of the era (Super Mario Bros., Mortal Kombat, Street Fighter, etc.), being animated would help it stand out from the crowd.

 

I don't know exactly how MGM would had handled the film, especially regarding who would animate the film. Maybe Don Bluth Entertainment to produce the animation, since they were working on The Pebble and the Penguin at the time?

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So wait, SEGA wanted to make a business deal with MGM to make a Sonic movie back in the 90s? And the film was gonna be an animate one to boot? If that's true, then I'm sad to hear that it didn't go through.

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So wait, SEGA wanted to make a business deal with MGM to make a Sonic movie back in the 90s? And the film was gonna be an animate one to boot? If that's true, then I'm sad to hear that it didn't go through.

SEGA as a whole has always been a very ambitious company. Sadly, they have a habit of getting a little too ambitious.

All the theme parks they opened at one point, for instance. And all the parks they continue to open from time to time. All of which tend to close in 2 or 3 years.

They're repeating this, I think, by already planning sequels to the official film when it's not even out yet. tongue.png

I guess I'll just be happy this time around a film got off the ground.

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SEGA as a whole has always been a very ambitious company. Sadly, they have a habit of getting a little too ambitious.

All the theme parks they opened at one point, for instance. And all the parks they continue to open from time to time. All of which tend to close in 2 or 3 years.

They're repeating this, I think, by already planning sequels to the official film when it's not even out yet. tongue.png

I guess I'll just be happy this time around a film got off the ground.

 

I wasn't really that much aware of what SEGA has been doing in those years, but I do have to give them credit for their ambition though. It comes in handy when the execution works.

 

I'm glad about the film getting made too. I just hope that it's at least entertaining.

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It probably would've loosely, if not barely, resembled the Sonic series much like everything else SoA/SoE was creating and supporting around that time. Can't say I would've wanted to see it become reality.

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Given the general time period, I can't help but think they might have tried to make the movie more in the vein of AoSTH.  Basically, I'm thinking that they might have tried to make a Sonic version of... er... *shudders* the Tom and Jerry Movie.  It would be awesome if the end of SatAM season 2 leaded to a movie, though. ^^

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So in otherwords, we were going to get about an hour and a half of assface Sonic?

 

20130304041401!Sonic_11.png

 

Yeah, the OVA's fine, thanks.

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Assface Sonic in an entire movie...ye Gods, so help me.

 

But no really. I would be slightly interested, as long as it wasn't AOSTH, since I was never a fan of that show. It would've done well back then, before all this 'Oh Sonic ye hath doth fallen so fareth' crap everyone piles on top of that poor blue spiny guy.

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It's a shame that this never came to be. It could've been something really great especially since Sonic was at the hight of popularity at the time, I imagine SEGA would've put a great deal of effort into this project. If it was linked to AOSTH however...

 

It would've also been nice if SEGA was as enthusiastic these days as they were back in the day.

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That actually would had been a perfect opening logo for the movie if it ever got off the ground. biggrin.png

 

Have the movie start with the classic "SE-GA" chant, have the initial opening credits on a black screen ("Metro-Goldwyn-Mayer and Sega present..."),  and then have the MGM logo fade-in without the lion....only for Sonic to appear and perform his traditional finger wag like he does in the Sonic 1 emblem in the first game. Then have the logo fade to a classic "Sonic" emblem/background that has the title of the movie on the ribbon.

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I thought it was common knowledge a Sonic feature film was planned at one point. According to Sonic-themed pasta product, it was to be done by MGM and Trinity in 1996. I could have sworn I saw the picture of this.

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I wish that we could see this idea reborn, as an animated film tickles my fancy more rhan the live action/CGI movie they recently announced.

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  • 4 years later...
Spoiler

The Sonic the Hedgehog Movie That Never Got Made
By Luke Owen on 06 Jul 2018 at 12:17PM

In 1992, Michealene Risley was brought in as Sega of America’s director of entertainment and consumer products, and her first job was to steer a new deal with ABC for shows involving Sega's hottest property: Sonic the Hedgehog. The company’s CEO, Tom Kalinske, had seen how instrumental the launch of He-Man and the Masters of the Universe cartoon series was to the success of the toyline, and he wanted to replicate that with Sonic and his games for the Sega Mega Drive.

“We approached ABC with the idea of doing two shows based on Sonic,” Kalinske remembers. “So we had a syndicated show for the after-school audience, which I think we did around 65 episodes for, and a more edgier one that aired on Saturday mornings.” Risley came in just after the deals for both shows were made — even though Sega at the time didn’t have anyone who could run them. “That’s so classic Tom,” she laughs. “‘Let’s sign two deals’, and then ‘holy **** how are we going to figure out how to do this?’”

Sonic the Hedgehog (1993)

By 1993 Risley began to plant the seeds of a larger project: bringing Sonic the Hedgehog to the big screen. At the time the blue blur had serious commercial clout, and other video games movies were being made, so by August 1994 Sega had signed a deal with MGM Studios and Trilogy Entertainment.

“That was when I sat down with Edward Pressman [The Crow, Street Fighter] and a bunch of producers to find out who was the right partner for us,” says Risley. “I was basically driving the Sonic movie. I don’t know who came up with the idea – whether it was Tom or Shinobu [Toyoda, Sega executive vice-president and COO] or me, or we talked about it as a group – but having come from the movie world, I was always pushing those things. And when we got the go-ahead from Japan to push forward with the movie, it was a very small group of us working on it. I was finding partners, Shinobu was talking with Japan and Tom was making sure everything was running in order. Because, again, this wasn’t just a movie – this was something that could affect our whole brand.”

Kalinske was fine with kids' cartoons, but worried about a movie's potential to hurt the Sonic brand. He felt 1987’s Masters of the Universe had done nothing to help the struggling He-Man toyline, and he was personally instrumental in cancelling the proposed Barbie movie that Edward Pressman wanted to make. “Our worry was always about the actress,” Kalinske recalls. “Not who would play her, but how she would be outside of the movie. If she gets drunk in public or gets involved in drugs, that hurts the Barbie brand.”

That fear wasn't just hypothetical but was playing out in realtime for Sega's main competitor, Nintendo, whose Super Mario Bros. movie suffered a horrible set report from the Los Angeles Times in which cast members publicly denounced the film — contributing to a box office flop and critical disaster. “Around this time, Street Fighter and Mortal Kombat got some pretty lousy movies made based on them, and Super Mario Bros. wasn’t a good movie either,” Kalinske says. “And those were good brands! There is really is that fear that a bad movie could potentially hurt your brand. The Sonic brand was strong enough to probably withstand it, but there is that fear.”

For Risley, the failure of Super Mario Bros. did nothing to change Sega's course. “By 1994 we were going full steam with the movie. Mario Bros. failing was never an issue for us. And having come from a film and TV background at Marvel, look at Howard the Duck. It all depends on the timing of the movie, the look of the movie, whether you go live action or animation. It was never an issue for us.”

Through MGM and Trilogy, Risley and Sega approached screen writer Richard Jeffries to pitch them his take on a Sonic the Hedgehog movie. Jeffries had two screenwriting credits to his name — horror movies Scarecrows and The Vagrant  — but he had been doing a lot of work behind the scenes of movies, including script fixes and initial drafts, and had been working together with Risley during her time at Marvel on a proposed adaptation of Silver Surfer.

Sonic concept art (The Video Game Art Archive)

The idea to do a movie based on Sonic seemed to have come at the perfect time for Sega. While the company was riding high on the success of the Mega Drive, it was looking towards its next home console, being developed under the code name 'Saturn'. Production had begun work in 1992 and the first version of the system had debuted at Tokyo Toy Show in June of 1994. Along with the Saturn, Sega was also developing a brand new Sonic the Hedgehog game called Sonic X-treme, and Sega wanted the title to be released in conjunction with the movie. “They were trying to co-ordinate the two and make the two compatible,” Jeffries recalls.

After spending a day with the Sega Technical Institute and speaking with Sonic The Hedgehog lead programmer Yuji Naka — who was working on his latest project NiGHTS Into Dreams — Jeffries went away to write his treatment, which he handed back to Sega titled Sonic the Hedgehog: Wonders of the World in May 1995.

The treatment opens with a 12-year old boy named Josh Pinski reading out his school paper on a test pilot named Sonic who was killed in a plane explosion while attempting to break speed barriers. However, this paper isn’t actually finished and Josh is reading it to the class from memory — and his teacher tells him to finish the paper by the morning or else his parents will be called in. Jeffries describes Josh as “an awkward kid at the most awkward age enduring the most awkward time of his life. His parents recently split up, leaving him in joint custody. Josh feels like a ping-pong ball, bouncing back and forth between two houses, equally ignored by his Mom and Dad… And the worst thing is, Josh always ends up feeling like the whole rotten mess is his fault.”

Josh is picked up from school by his Dad, Hal, who is a smart computer wiz but is currently out of work. “He’s always on the brink of some great discovery, or so he’ll tell you,” the treatment claims. He has recently built an artificial intelligence computer which utilises a unique system of holographic memory which he’s dubbed XRI (eXtremely Radical Intelligence). After dinner Hal rushes out to pursue a lead on some obscure computer part and tells Josh not to touch the XRI.

Though he promises he won’t, of course Josh breaks into the computer and asks it to write his paper on the test pilot Sonic. When the XRI doesn’t recognise the name, Josh plugs in his Sega Saturn and copy of Sonic X-Treme to demonstrate. The treatment reads, “That’s when odd things begin to happen. Sonic stops responding to the game controller and discovers a will of his own.” As Richard Jeffries described it to me, “These kids work out some hack, where Sonic the Hedgehog steps through the right door and into the real world. So he becomes a renegade from the game world.” Sonic and Josh stand face-to-face, two friends meeting for the first time — described in the treatment as a “3-D CGI guy in the real world.”

Jeffries says in reference to the 3D animation in a live-action film, “There wasn’t a lot of this at the time, but I checked with my friends in the visual effects industry and we figured out a way to make it more practical. At the time it was becoming more practical to make CG characters into the real world.”

Instantly, Sonic’s curiosity gets out of control and the apartment is quickly torn apart. Amid all the chaos, Doctor Robotnik also escapes from the game and howls with delight. “He’s waited years to break out of the game world,” the treatment reads. “He sprouts his spaceship, blasts out of the apartment and escapes with demented enthusiasm into the real world.” Jeffries adds: “The shape of the story was the boss also works out how to get through the glitch into the real world, and he would wreak havoc on the real world with his henchmen and CG characters.”

Doctor Robotnik

Sonic tries to track down Robotnik but gets distracted and confused by the real world. When he jumps onto rooftops, the chimneys break, and when he hits a lamp post it hurts him. He races through traffic and causes car wrecks, and when he tries to impress a girl she scares in terror. “The real world isn’t ready for a blue hedgehog walking down the street,” the treatment reads. He discovers though that the longer he spends in the real world, the weaker he’s becoming.

Hal returns home to find his apartment destroyed and the XRI broken, and Josh lies, saying it was burglars. Josh’s mother Lisa comes over, and she and Hal get into another argument — with once again Josh being at fault. Lisa takes Josh back to her house, and during the night Sonic tracks Josh down and wakes him up. He’s weakened and exhausted, and while he knows the game world like the back of his hand, the real world is very strange to him. He tells Josh that he needs to get his energy back, and to do that he needs Chaos Emeralds. Josh and Sonic agree to team up, and together discover that Chaos Emeralds exist in the real world, encased in ordinary-looking rocks. “You just have to know which ones to crack open,” the treatment says. The pair find their first Chaos Emerald and Sonic uses it to recover his strength. Josh wants to try some, and Sonic gives him a little taste to give Josh super powers – which he uses to writes his whole term paper in thirty seconds! When Josh asks for more, Sonic warns him not to use the power until he can master it.

Across town, Robotnik has taken over an abandoned amusement park and plots to use the power of the Chaos Emeralds to control the real world. He recruits a group of school bullies who he gives cyber-body parts to turn them into Bullibots. These Bullibots then start digging underneath the amusement part to smash every rock to find the one-in-a-million Chaos Emeralds.

The second act of the story sees Sonic and Josh discover the Bullibots to get clues as to Robotnik’s whereabouts. In some good news, his father has got a new job — only it is with Shady Corporation, who are re-opening Ramshackle Amusement Park, now named Botnikland Amusement Park. With Sonic hiding in the boot of Hal’s car, Josh discovers that this amusement park is being run by Robotnik, who has hired Hal to use the XRI to create a virtual reality ride.

The amusement park is a smash success — mainly because kids can go in for free, the candy is free and so is the ice cream. Every kid in town is lining up to get in. But Sonic and Josh snoop around the park and discover that Robotnik is using the ride and Hal’s XRI technology to replace all of the kids with Kinder-Bot robo-clones. “The real kids are put to work digging under the town, cracking rocks, finding the one-in-a-million Chaos Emerald,” Jeffries writes. “The perfect angel Kinder Bot clones go home with the parents.”

Robotnik’s plan, they learn, is to use the Chaos Emeralds to power the XRI to digitise the natural wonders of the world like the Amazon rainforest and Mount Everest, which he will then recreate in virtual reality so he can charge big money for the world to see them. “Sonic and Josh are dumbfounded. They must stop this evil plan.” Josh is scared, but Sonic tells him that he has to “stand up for what you believe in and give it everything you’ve got.” There’s a chase scene between Sonic, Josh and the Bullibots, and Sonic uses all of his energy to help Josh escape. Sonic is captured, and Josh tries to tell Hal and Lisa the truth about Robotnik, the Kinder-Bots, the XRI and Sonic. They of course don’t believe him. Across town the Kinder-Bots return home. “Clone kids who do everything their parents ask: eat peas, clean room [sic], do homework,” the treatment reads. “Josh is horrified by the Kinder-Bot Kids. He knows they are Robotnik’s evil creation. He fears what a terrible world it would be if Robotnik mechanises everything!”

In the third act, Josh hatches a plan to get Robotnik back into the game world, inspired by Sonic’s speech about standing up for what you believe in. As Jeffries describes it, “the plan was Sonic was going to be the bait, and they were going to lure the boss back into the game world. But what happens is they do that, but the kids get sucked into the game world for act three of the story.” There’s a showdown between Sonic, Josh and Robotnik – with the good guys winning and Robotnik getting away to no doubt come up with a new plan to take over the world. The treatment reads, “Hal, Lisa and Josh step through the vortex. But there’s a sad moment when Sonic decides he must stay behind in the game world. He has to be vigilant against Doctor Robotnik and his nefarious ways. After all, that’s his job.”

The adventure brings Josh, Hall and Lisa closer together, but Hal decides that the XRI is too dangerous to ever use again and asks Josh to put it away for safe keeping. “Josh promises [not to use it again]... but notices on a TV screen nearby: Sonic winks at him, then goes about his gameplay business.” Jeffries describes it as “a big parting moment where they go their separate ways, apart from you leave that little backdoor in there for a sequel. So they become friends with Sonic and have to go back to their world.”

Conceptual box art for the cancelled Sonic X-treme (Wikipedia)

According to Jeffries, feedback on this Sonic the Hedgehog: Wonders of the World draft was very positive. “They loved it, even the game people loved it,” he says. Risley, however, did have some concerns. “We were all very nervous about it,” she says. “I was at Amblin when we were in the midst of Roger Rabbit. I was just the assistant to [executive producer] Kathleen Kennedy, but I saw what was going on. It’s a very complicated process. And I think more than us, Japan was very nervous.”

Jeffries had not been given any notes prior to writing his pitch, but Shinobu Toyoda did give back a note to Tom Kalinske that they should make a major change to Jeffries' story if they were to move forward: change the villain. Toyoda’s note reads, “One thing I wish to comment on is adding a strong/mean villain other than Robotnik since [for] the Sonic video gamers Sonic/Robotnik confrontation is not new.”

This was something that Risley did not agree with. “I don’t know why he’d say that,” she argues. “Robotnik was a great villain in the animated series, and in the game.” Jefferies agreed. “They were probably trying to develop a new bad guy for the game,” he says. “And so, they wanted to move beyond Robotnik, and they wanted the movie to reflect the future of the game. Which is fine with me. A bad guy is a bad guy. Whatever the new motivation of the bad guy is, I’m sure there are ways to make that fun in the movie. That was like changing a character’s name, as far as I was concerned.”

But before Jeffries could be given the note and go forward with writing his first draft, MGM pulled out of the deal with Sega. “I don’t know when exactly it happened, but I got a call from my agent to say that MGM and Sega couldn’t come to an agreement on a corporate level that would work for them,” Jeffries recalls. “It wasn’t going to work out and they were going to pay me off, and I thought ‘gee that’s too bad’ because it’s a really good idea.’”

Sega gave Jeffries permission to shop the script around, which he took to DreamWorks due to a connection he had with Ted Elliot and Terry Rossio. The writing pair had just signed a producing deal with the studio, but even though the story got a glowing endorsement by Rossio’s daughter, DreamWorks were not interested in Sonic the Hedgehog: Wonders of the World. “Sega would want a high price for this hot character,” Jeffries says of the studio. “And DreamWorks didn’t want that. They want a low-priced intellectual property that people have forgotten about that they can breathe new life into.”

With the DreamWorks deal not moving forward, Jeffries realised that Sonic the Hedgehog: Wonders of the World was never going to get off the ground. “I figured that if it didn’t work at DreamWorks, that was the best shot we got."

“I think it was Japan,” says Michealene Risley, when asked why the movie project ended so suddenly. “The small team behind the Sonic games weren’t keen either, but ultimately I think it was Japan that killed this.” Tom Kalinske, who would leave Sega in 1996 following the botched release of the Saturn, wishes they’d had a better launch for the system. “If we had some good software or if we’d had a killer Sonic game like Sonic X-treme, the Saturn may have done better,” he says, while arguing that the movie should have moved forward. “We liked the idea [of the movie]. Shinobu liked the idea — and if he liked the idea it was going to get done — but it just never happened.”

Pen Densham, who served as producer for Trilogy Entertainment, felt that a breakdown in creativity between themselves and Sega stopped the movie from progressing. “I believe Trilogy tried to formulate a story for the feature,” he recalls. “But they found the origins story for Sonic and the desire to support the game’s originators – it was difficult to find a common ground. We in fact withdrew and re-funded MGM our development fees.”

For Jeffries, it was usual Hollywood politics. “My feeling at the time – and I could be wrong about this – but the reason movies fall apart between Hollywood and the game world is because each party feels like they should have 75% of the deal. Just on financial terms. But it could be, at Sega, that the focus groups weren’t responding to the evolution of the character, and the heyday of the character was behind them. Maybe they were hoping a movie could help reinvigorate that. But maybe it was a response to where Sonic was headed, and maybe MGM came to that conclusion themselves. I don’t know."

That would not, one has to say, have been the worst long-term call in the world. Sega's fall from grace began in the mid 90s and, had this film been made, it would have released in a world where Sonic was yesterday's 16-bit hero in the era of Playstation cool (and the cancelled Sonic X-Treme wouldn't have helped either).

"Maybe they thought that the character was flagging and didn’t want to spend $150 million on a movie with animation that will take longer," ends Jeffries. "Where would Sonic be as an intellectual property by the time the film is released? That’s just pure speculation on my part.”

Sonic the Hedgehog: Wonders of the World

 

Kotaku

 

Very interesting read.

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