Sonic Waffle Maker Available at Dave & Busters

SEGA have announced a collaboration with Uncanny Brands to bring yet another appliance to the kitchens of hardcore Sonic fans; a waffle maker!

The waffle maker is being added as a prize option at the US restaurant chain Dave & Buster's, so for the time will only be directly available for North American fans.

The waffle maker, as well as featuring a modern Sonic design, will be able to imprint a Uekawa-style Sonic head onto each waffle thanks to an ultra-detailed plate.

According to the press release, the waffle maker is "a Sonic fan and breakfast enthusiast’s dream. The supersonic gadget features a bright Sonic the Hedgehog graphic on the front and a highly detailed plate inside to imprint the Blue Blur on waffle varieties of all flavors. The nonstick coating on the plates makes it a breeze to clean, so Sonic chefs can quickly speed out the door and around the Chemical Plant Zone to battle injustice. When it's not in use, it is lightweight and easy to store, making it the ideal kitchen item for any Sonic the Hedgehog super fan."

All sounds a little odd for a merchandise partnership, but hey stranger things have happened. Remember when SEGA wanted to sell us all a Sonic-branded toaster?

Press release below.

Quote

Burbank, Calif., - April 17, 2023 – Today, SEGA of America, Inc. and Uncanny Brands, the leader in pop culture licensed appliances, announced an exciting collaboration to launch a new Sonic the Hedgehog Waffle Maker. Starting today, the Sonic the Hedgehog Waffle Maker is available as a prize option at Dave & Buster’s.

“You asked for it! We could not be happier to deliver. We’ve teamed up with Uncanny Brands and Dave & Busters to fuel your morning routine with the Sonic Waffle Maker! Fans have made it loud and clear that they want more Sonic appliances in their kitchens, and we look forward to satiating their demand (and hunger),” said Michael Cisneros, Senior Manager of Licensing at SEGA of America.

The Sonic the Hedgehog Waffle Maker is a Sonic fan and breakfast enthusiast’s dream. The supersonic gadget features a bright Sonic the Hedgehog graphic on the front and a highly detailed plate inside to imprint the Blue Blur on waffle varieties of all flavors. The nonstick coating on the plates makes it a breeze to clean, so Sonic chefs can quickly speed out the door and around the Chemical Plant Zone to battle injustice. When it’s not in use, it is lightweight and easy to store, making it the ideal kitchen item for any Sonic the Hedgehog super fan.

"At Uncanny Brands, we love celebrating pop culture and iconic video game characters such as Sonic the Hedgehog,” said Matthew Hoffman, President at Uncanny Brands. “We can’t wait for Sonic fans to try out the waffle maker first-hand and we can’t wait to see what types of creations they make!”