Jump to content
Awoo.

  • SEGA Settles Lawsuit With Nike Over NBA 2K2 Ad Campaign

    Dreadknux  · 
     Share
      0

    They say that imitation is the sincerest form of flattery. Well, in the world of advertising and marketing that saying probably doesn't get you very far, as SEGA has decided to settle out of court with sports giant Nike after allegations of a copycat ad campaign. 

    Nike filed suit in February claiming that the TV commercials for NBA 2K2 lifted elements from Nike's own 'Frozen Moment' advertisements. After a lengthy legal battle, the two parties have come to an agreement.

    SEGA will pay for Nike's legal fees and donate $50,000 in Nike's name to the Boys & Girls Club of Portland, Oregon and Memphis, Tennessee. SEGA and its advertising agency Leagas Delaney must also issue an official statement of apology to Nike.

    More details can be found at Gamespot.

    The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way. All proceeds will go to supporting our community and continued coverage of Sonic the Hedgehog. Thank you in advance for your kind support!
     Share
    Go to stories

    User Feedback

    Recommended Comments

    There are no comments to display.



    Guest
    This is now closed for further comments



×
×
  • Create New...

Important Information

You must read and accept our Terms of Use and Privacy Policy to continue using this website. We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.