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E3 is the gaming industry's superbowl; so it's little wonder that various companies are prepared to spend loads of money on marketing their biggest titles in outrageous ways. Sega is no exception - to promote Sonic Adventure 2, the publisher has placed an absolutely massive Shadow poster across the outside of the Los Angeles Convention Center.
Don't let the image fool you - the LACC is a monstrous size in real life, which means that Sega has spent some serious money to get that banner posted there. See the full image - courtesy IGN - below.
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