Tarnish

the big guys in the game industry have been calling AAA titles "blockbusters" for years now if that further confirms this

Celebs having likenesses in games isn't anything new by any stretch of the imagination - lest we forget Activision once wouldn't shut up about how they got Kevin Spacey in a CoD game, or how Tony Hawk basically had an entire genre to himself, or how we had Mike goddamn Tyson repping a goddamn boxing game during the goddamn NES era.

Oh don’t forget Activision getting RDJ in a commercial for call of duty. 

@Blacklightning I would argue that having professional sportsman in sport games is a bit different than having the likeness of real actors in an adventure game. In a sports game, teams/players are a pretty vital element if they're going for realism. For a video game character that is not based on a show or movie, you can make that character anything you imagine it, there's no obligation to base it on any existing character/person.

We already had Kevin Spacey, Norman Reedus, now Kenau Reeves likenesses in games. I think we're gonna see a new trend picking up in the following years: devs using the likenesses of existing actors more and more often. After all, it's a pretty powerful marketing tool to claim you have the face of this and that world famous actor/actress in your game.