So, I heard that you wanted a theater in your house.

[Blue Wisp]

Mitsubishi delivers.

Does a 92-inch TV sound like overkill to you?

To many, it may. But for the company that makes it, Mitsubishi, it's pretty much the only way to distinguish itself among its competitors and try to stay in the TV business.

Next month, Mitsubishi will officially start selling the behemoth of a television it first introduced at CES in January. The 92-inch 840 3D DLP Home Cinema TV will cost $5,999, has a resolution of 1080p, uses DLP rear-projection technology, and can display 3D content. It also comes in 72 inches and 83 inches.

Yes, there will be people that will buy it. The kind of people who, say, have a "media room" in their home. In other words, no, it's not for everyone. So why would Mitsubishi go after such a small portion of TV buyers?

"It's good to sell volume, but it's better to make money," said Frank DeMartin, vice president of consumer product sales for Mitsubishi.

The big-time players in the TV market, Samsung, Sharp, and Sony sell millions of flat-panel TVs every quarter, and Mitsubishi, a small player with about 1 percent of the television market in North America, can't compete on the number of TVs those guys make. So starting last year, Mitsubishi moved to where none of its competition is in order to stay afloat in the very tough world of making TVs. That means going really, really big and selling technologies you don't see much from any other player in the industry.

The Japanese TV maker says it's tried and it can't make decent profit margins--and claims the competition can't either--on your "normal size TVs." That is, TVs that measure 30, 40, 50, and 60 inches. Prices have dropped significantly in those sizes, which means the makers get squeezed on profits. It's why Mitsubishi nixed its 60- and 65-inch model TVs last year. Now it doesn't make anything smaller than 72 inches.

A risky move for sure: TVs larger than 65 inches are really just not that popular. They make up about 2 percent of the total number of TVs sold in North America, according to TV market researchers at DisplaySearch. Liquid-crystal display (LCD) TVs, the most popular TV technology, are not even available in sizes larger than 70 inches. You can get a 85-inch plasma from Panasonic, but that's a whole different category of buyer: one that will spend $22,000 on a TV. There's also a Panasonic 103-inch plasma for more than $30,000.

Larger size TV are more expensive and usually mean a smaller number of sets sold, but they do "tend to be a little more profitable" than the approximate 10 percent profit margins that the makers of standard-size LCD TVs get, said Paul Gagnon, DisplaySearch's vice president of TV research for North America.

That low-margin issue is also why Mitsubishi abandoned its LCD TV business last year.

"We were selling lots of flat panels too, but not making any money," DeMartin said.

Which brings us back to the 92-incher. Besides size, there's another reason it's different than the dozens of TVs you'd see lining the aisles of Best Buy: it uses rear-projection technology. Mitsubishi is now the only company that still carries the banner for the TV technology that has been largely forgotten by mainstream TV buyers since the onset of the LCD and plasma era.

Why would anyone still buy a rear-projection TV, you ask? At about 15-inches deep they're not nearly as thin as an LCD or plasma and there's nothing really cutting-edge about the idea of rear-projection, Gagnon said. The remaining appeal of rear-projection for most is price. And if you do happen to be outfitting your media room, rear-projection is actually thinner than front-projection TVs, which are--besides Panasonic's five-figure sets--the only other option for when it comes to buying a TV as big as 92 inches.

"We're in an area that flat panel doesn't play in. An LED [-based LCD TV] from Sharp is [more than] $3,000, it's not 3D we have quite a bit of room to work," DeMartin insists.

So a 92-inch rear-projection TV may not be for everyone. But Mitsubishi is just fine with that.

Source: http://news.cnet.com/8301-31021_3-20072749-260/who-needs-a-92-inch-tv-mitsubishi-the-guys-who-make-it/

So, who has spare five grands? I'll return it to you someday.

I am still waiting for the inminent Portable Theater.

[Strickerx5]

I have the same kind of TV only its a year older and about 4/5ths its size. Just got the 3D upgrade so now I can play games like Sonic Generations or Uncharted 3 in 3D when they come out.

[Lady Lily]

Oh jeez.

[BakingBluePotatoe]

only 1080p? for something THAT big, it should be more than that!

[eXtaticus]

Well shit a brick and fuck a duck; this is more like it! Make it 2560*1600 and bundle it with some lethal speakers, and this is pretty much heaven in a television.

92 inches.

I am in complete and utter disbelief.

How the hell does that thing even fit through the front door?

Edited October 2, 2011 by eXtaticus

[Old dead account]

Whoa that thing is so freaking big I don't think anyone can fit it all in

...wait wut?

Edited October 2, 2011 by Gartocer

[McGroose]

Will it come in over 9000p?

[Jacky]

porn on that thing

my body will not be ready.

[Koopalmier]

For that price, it's epic.

I know someone with a much bigger TV though. It's incredible.

[Axl.EXE]

Problem, Mitsubishi?

But really, do you actually need a 92-inch TV?

Yes. Yes you do.

Edited October 3, 2011 by Axl

[eXtaticus]

I'm seriously not kidding: I had a dream about owning one of these last night.

[Scar]

I reckon my 55 inch TV is good enough for me. That TV wouldn't even fit in my house.

Maybe in the future if I can afford it, but now? Fuck no!

Also it would need to be at at least Ultra High Definition for me to even consider it.

[Tori Himemiya]

I thought that was the entire point of having VHS in the first place.

But yes a giant HD TV isn't my thing. I wonder how people even get the money for them and get it their house.

Edited October 3, 2011 by Crow the BOOLET

[Your Vest Friend]

So, who has spare five grands? I'll return it to you someday.

It's six grand. Borrowing five grand wouldn't cover it. [Yes, I am pointing out the most obvious trick in the business; making the price a single penny/pound lower than an integer so that the consumer is fooled into thinking it's cheaper than it actually is].

I'll just stick to the 15" TVs we have in our household, thanks.

[eXtaticus]

The 60-inch version is 1080p, 3D, and available for $699 (price from the official Dell website).

That's hella cheap...