Apple to buy Beats for $3.2 billion

[KHCast]

So...looks like Dr. Dre is gonna be the richest Hip Hop artist ever in a while. Apple plans to buy his Headphones for quite the pretty penny.

 

 

 

Apple is set to acquire headphone maker and music company Beats Electronics for a reported $3.2 billion.

The acquisition could be announced as early as next week, the Financial Times reported, based on people familiar with the negotiations. USA TODAY independently confirmed the talks through a source who is not authorized to speak publicly about it.

If consummated, Apple's purchase of Beats could represent the company's largest acquisition ever. Apple and Beats declined to comment on the report.

Music mogul Jimmy Iovine and producer-rapper Dr. Dre co-founded Beats Electronics seven years ago and launched the high-end headphones craze. Earlier this year, they launched Beats Music, a premium music-streaming service.

Should the acquisition go through, it would be ironic in a way. Dre and Iovine came up with the idea for Beats by lamenting the decline in sound quality ushered in by Apple's own iPod and the MP3 era.

"For convenience and speed, everyone sacrificed sound," Iovine told USA TODAY three years ago. "The emotion of the music is almost unrecognizable to what is recorded in the studio," said Iovine, who is the chairman of Interscope/Geffen/A&M records.

The two set out to market headphones that reproduce, Iovine said, "as close to the sound I hear in the studio as possible."

They introduced the original $300 Beats Studio model in 2008 and since then, Beats has expanded its lineup to include other headphones with the help of Lady Gaga, LeBron James and Justin Bieber, as well as portable speakers and even music-processing technology for cars, computers and smartphones.

In launching Beats Music in January, Iovine told USA TODAY that "with the headphones, we hit an emotional chord with hardware. Now, it's all about completing a circle and giving people the full experience of music."

This would be Beats second go-round with a phone maker. Electronics maker HTC bought half the company in 2011 for $300 million, and Beats Audio was introduced to cellphones. Last year, Beats bought back all of HTC's share of the company and got a reported $500 million investment from The Carlyle Group.

The report was met with mixed responses on Twitter Thursday night. Buzzfeed business editor Peter Lauria tweeted, "Ouch..9 months ago, HTC sold its stake in Beats for $265 million..now Apple is going to buy Beats for $3.2 billion."

GigaOm founder and True Ventures partner Om Malik tweeted: "Google spends $3.2 billion to buy the future & data. Apple buys bad headphones & a junk-service from music promoters. Worse use of corp $$$s."

 

 

 

 

Oh my gosh that tweet at the end! lol Anyway, thoughts? Will you be buying the next line of Beats that have Apple's on them instead of the iconic "b"?

[Skyward Sword]

I bet that they are going to be even more overpriced than they already are. But if they bundle beats headphones with iPhones, this might be a interesting move.

 

They probably won't though and just keep those awful bundled ones.

[Tornado]

I bet that they are going to be even more overpriced than they already are. But if they bundle beats headphones with iPhones, this might be a interesting move.

 

They probably won't though and just keep those awful bundled ones.

 

It's not like Beats will be much of a step up.

[PSI Wind]

I honestly don't get the whole headphone thing. As long as it sounds clear to me and is comfortable, I don't care about the brand. Can someone explain to me why Beats or Skullcandy are so damn special and expensive?

[Ming Ming Hatsune]

I honestly don't get the whole headphone thing. As long as it sounds clear to me and is comfortable, I don't care about the brand. Can someone explain to me why Beats or Skullcandy are so damn special and expensive?

It's the brand name. Every top brand product will be expensive to get.

From iPhone, Galaxy S, Gucci, Louis Vuitton, Bose...

Sent from my iPhone using Tapatalk

[JBrewer]

Beats are probably the most overrated headphones/earphones on the market. I admit, I am a bit of an Apple fan, I've had every iPhone so far apart from the 5S because I'm waiting on the 6. I honestly don't think the sound is going to sound any better on the phones than it already does just because Apple are buying Beats. 

 

Sennheiser or Bose on the other hand, are some of the best headphones you can get. I have myself and do not regret the $400 I spent on them especially when they sound so much better than Beats. 

 

Skullcandy are even worse than Beats. Worse sound for an expensive price and bad build quality. 

[Patticus]

A company that sells inferior yet overpriced hardware has bought up a company that sells inferior yet overpriced hardware.

Boy, that sounds like a recipe for success.

[Tornado]

It's the brand name. Every top brand product will be expensive to get.

From iPhone, Galaxy S, Gucci, Louis Vuitton, Bose...

Sent from my iPhone using Tapatalk

 

So many lols

[Dizcrybe]

Beats are probably the most overrated headphones/earphones on the market. I admit, I am a bit of an Apple fan, I've had every iPhone so far apart from the 5S because I'm waiting on the 6. I honestly don't think the sound is going to sound any better on the phones than it already does just because Apple are buying Beats. 

 

Sennheiser or Bose on the other hand, are some of the best headphones you can get. I have myself and do not regret the $400 I spent on them especially when they sound so much better than Beats. 

 

Skullcandy are even worse than Beats. Worse sound for an expensive price and bad build quality. 

 

 As far as sound goes, I prefer these Skullcandies over the Sennheisers I have. The bass on my Sennheisers are incredibly weak. The Sennheisers'll probably last longer, though.

 

Beats are the worst, though. Who thought battery-powered headphones were a good idea?

[Ming Ming Hatsune]

Seems pretty accurate.