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https://www.youtube.com/watch?v=3oEKzpV5ZQw

 

Sega Europe are to launch a new web series which will go behind the scenes at Sega as well as give news about upcoming events, games and DLC.

 

Features include.

 

Merch Giveaways.

 

Speedruns & lets plays.

 

Behind the scenes tours of Sega Europe.

 

Interviews with devs.

 

News on upcoming Sega games.

 

Retro reviews/retrospectives.

 

They'll also be bringing onto the show some of their most dedicated fans. (I have a huge Sonic/Sega pin collection... can I be featured?)

 

Currently only the announcement video is up and there's no indications as to how regular these things will be.

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Ooh ooh are we gonna see all the hot news from all 2 of their upcoming games?

There's a lot of mobile games under development at HardLight here in England! Does that excite you? I bet it does!

In all seriousness, this is interesting and I'll at least watch the first few episodes to see if it's any good. It could turn out some nice tidbits here and there.

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So it's like Nintendo Direct, except more awesome? I'm interested. Although I really don't see the need for this, as SEGA barely makes any other games than Sonic nowadays. Well, alright, in Japan they make more games but they hardly ever bring those over. Anyway, I'm interested to see how this will work. No doubt we're gonna get some news on Sonic Boom and the new Aliens game. Perhaps they'll surprise us with news on PSO2? Maybe? *crosses fingers* 

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Ooh ooh are we gonna see all the hot news from all 2 of their upcoming games?

 

You mean Sonic Boom and Alien: Isolation? If this is a way for them to coverage and advertise their upcoming games, news, behind the scenes, interviews, etc then that's pretty cool especially since E3 is just a few weeks away so this is just perfect.

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Wonder how long they'll keep this up?

 

I was thinking something similar.

 

There's no way this will be a weekly thing, unless some videos are literally just 'here's some stuff, lets give it away.'  Even some of the footage in that announcement was from a brand licensing event, which I've not seen before, those things are only every few months.

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Indeed. I'm guessing this was more of an announcement of their announcement strategy; they'll probably send out news updates through this instead of solely the blog now. Not expecting it to show up more than a few times a year.

 

EDIT: In fact, I would guess further and suggest that that's how it'll dole out news -- should be a good event news roundup -- but the shows will come more regularly than that. There'll probably be 'lesser' episodes where they pay lip service to focus on the fans, maybe giving one or two a chance to play a demo or something. 

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So basically it's their equivalent of a Nintendo Direct.

 

Wonder how long they'll keep this up?

As long as there's interest and staff for it, I presume.

Let us remember that Sega Europe blows at least a few tens of thousands each year on a free event for the sake of community. This would be a drop in the bucket by comparison, so funding shouldn't be an issue.

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Let's Plays? Not that I care, never been a fan of those things, but I thought SEGA was pretty Hellbent on their destruction. Or at least that's what I heard. I know Nintendo is.

 

Nintendo actually just announced an affiliate program for YouTube videos of their products, Let's Plays among them, to help make sure the video uploader gets a cut. I have no clue what was going on with SOJ a while back with the Shining Force fiasco but that aside they don't really seem to mind either way on things, especially not now. I'm happy for all of it, personally. Hopefully this will cut down on random content claims in the future.

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Oh hey great! We'll at least see more of Sonic Boom and Alien: Isolation. Yes, a whopping 2 GAMES!

And a whole bunch of lame mobile games. Meh, I'll keep an eye on this but I don't think I'll be super invested.

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The pilot episode is out.

https://www.youtube.com/watch?v=f9JQH3wXt2I

 

Episode 2 will be released at the end of June and Sonic is going to be the lead feature.

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Um, okay. Well that was a bit... Forgettable? Not bad or anything, but not really particularly good either. The presenters are kind of wooden though. Especially Katy. I wasn't enthralled.

Still, early days. I'll be surprised if future episodes aren't a lot better.

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*reactions as I watch*

 

The presenters are a bit.... wooden? 

 

They just don't sound excited or interested at all in the games... even the people that they're interviewing about alien just sound bored. 

 

When Al Hope came on I was like 'Oh good! Someone is excited! I'm now excited!' 

 

Will & Craig = Amazing!

 

Something about Indi developers.... some of the games looked great, though 3 seconds on each really wasn't enough, wanted to see more of that procedural truck game, and the earth manipulator thing.

 

Football Manager... again the presenter sounds bored.... Ok here's a problem... put what format that game is on, had she not been holding the Vita nobody would know.

 

=====

 

Ok It's over.... 

 

Right... that.. wasn't very good. I wish it wasn't but it has a bunch of problems.

 

1: The presenters sound bored and don't sound like they care about the games. When talking about the games, when interviewing, when doing voice overs, they sound bored and it makes the games sound boring.

 

They made Alien Isolation sound boring! How do you do that.

 

2: Will & Craig are the best double act since the last best double act.

 

3: There's big problems with the audio, often I can't hear the voice over due to how loud the music is/quiet the voice over is.

 

4: That background music is awful.

 

In conclusion.

 

It was just boring and uninformative. 

 

I didn't feel excited for any of the games shown, I didn't learn anything new about the games shown. No, telling me how Everton did a deal does not help me decide if I'll like a game, no telling me about random stand up guy doesn't tell me anything about the game.

 

Why should I get this game, show me something that's going to sell the game to me.

 

The company of heroes 2 thing, I don't own COH2, this bit did nothing to change that, why is this DLC awesome? I don't know, it never said.

 

The indi segment was great, but I wanted to know more.

 

The main problem... you are doing a show about games you are bringing out, I'm excited for them, yet everything about it seemed to convince me not to be excited, why? Having looked into who the presenters are, Jim is on the Sega PR team and Katy is a QA tester, I... really don't think they should be doing the role or presenting like this, they're clearly not comfortable with it and it's really having an impact over how great the games are that they're promoting... sorry but... they really need to work on their camera skills if they're going to be doing this =/

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Also, was it just me or was the entire video really, really saturated? Especially the pieces of stock footage (look at Sonic Boom). Not a lot of things going for this.

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