Jump to content
molul

SEGA of Japan announces new ‘Amazing SEGA’ corporate identity

Recommended Posts

http://www.seganerds.com/2017/05/18/sega-of-japan-announces-new-amazing-sega-corporate-identity/

SEGA of Japan have announced today a new corporate identity and video series, called “Amazing SEGA,” that will refocus the company’s “attitude and determination” going forward and also promises more surprises than ever. 

SEGA said it came to this new identity by studying how the eye is the first body part to respond to an “amazing” experience. In addition to the announcement, SEGA also released the first video in the series focusing on Yakuza Series Director Toshihiro Nagoshi.

“As a company that delivers entertainment with the concept of ‘Amazing SEGA’, the new CI expresses the attitude and resolve to continue to offer customers ‘more surprises, more than ever’ to customers,” SEGA’s announcement read. “In the future, we will introduce it sequentially as a branding tool of each Sega Group company and aim to improve the recognition in the market.”

It will be interesting to see if this new strategy will extend outside of Japan and what meaningful changes it will bring to the company.


That is, Sonic 3 Remastered, Ristar Remastered, Streets Of Rage IV, and Alex Kidd in Amazin World confirmed XD

MOAR SURPRISES FOR US! 

EDIT: Sonic 4 Ep I mobile in the video... Although maybe the Japanese voic is saying "Let's forget about this crap and make Sega great again!".

Share this post


Link to post
Share on other sites

Great video, glad to see Nagoshi stepping up to take a more public role. He's easily one of Sega's best producers/designers and I'm glad he's now Sega's Chief Creative Officer.

Share this post


Link to post
Share on other sites

This new intro will be replacing the deep voice SEGA intro on SEGA games from now on according to this tweet 

 

Say farewell to this intro... 

 

Edited by simtek34
Accident Quote

Share this post


Link to post
Share on other sites

"It's gonna replace the deep voice SEGA swoosh going forward."

Is that official?

I'm fine with current intro, but hey, I'm fine as well with the new identity.

Share this post


Link to post
Share on other sites

Now that I think about it, it would be more than cool that Sega released a new console, but not a next-gen one, but a Mega Drive Mini. One that really emulates the system correctly, that supports original cartridges, that has bluetooth controllers (as no one seems to be interested in making them)... I'm sure this would be a big hit, like the NES Classic Mini and the expectable SNES Classic Mini.

 

Share this post


Link to post
Share on other sites

Just as long as this means more Sega franchises getting sequels/reboots/more games in general like Streets of Rage, Virtual Fighter, etc. and giving Sonic longer needed breaks between games or even putting him on hiatus for a while I'm okay with this.

Share this post


Link to post
Share on other sites

I've read it looks like Sega Forever is going to be a streaming service for mobile. Not ports: streaming. You'll be able to play free but with ads, or to pay monthly to remove ads.

I hoped and still hope it's some kind of game store in which you can buy ports of all Sega games for mobile, but I'm not sure Sega would make that big investment. It's a risky bet for Sega. The streaming service looks more reasonable, but still, I don't think it would succeed.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...

Important Information

You must read and accept our Terms of Use and Privacy Policy to continue using this website. We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.