Sega Reveals Why it's Spending $770 Million on the Developer of Angry Birds

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Last month, Sega revealed its intent to purchase developer Rovio Entertainment in a deal worth €706 million, which is about $772 million in U.S. currency. The move resulted in a lot of confusion for fans, who felt that the purchase might have made more sense at the height of Angry Birds' popularity. During an investor Q&A answered by Sega Sammy president and vice-president Haruki Satomi and Koichi Fukazawa, the company revealed that it hopes Rovio's success with casual gamers will help Sega improve in that same department.

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"...Rovio's titles have been very well received by casual gamers. They own not only Angry Birds, but also a game studio that develops hyper-casual games and thus possesses strengths that our Group does not. Once the acquisition is successfully complete, we expect to be able to obtain such expertise and capabilities."

Source: Comicbook.com