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Sega Reveals Why it's Spending $770 Million on the Developer of Angry Birds


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Last month, Sega revealed its intent to purchase developer Rovio Entertainment in a deal worth €706 million, which is about $772 million in U.S. currency. The move resulted in a lot of confusion for fans, who felt that the purchase might have made more sense at the height of Angry Birds' popularity. During an investor Q&A answered by Sega Sammy president and vice-president Haruki Satomi and Koichi Fukazawa, the company revealed that it hopes Rovio's success with casual gamers will help Sega improve in that same department.


"...Rovio's titles have been very well received by casual gamers. They own not only Angry Birds, but also a game studio that develops hyper-casual games and thus possesses strengths that our Group does not. Once the acquisition is successfully complete, we expect to be able to obtain such expertise and capabilities."

Source: Comicbook.com

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